Privacy Policy

This Privacy Policy is based on the provisions of Regulation 2016/679 of the EUROPEAN PARLIAMENT AND OF THE COUNCIL on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Regulation (EC) No 95/46/EC (the 'Regulation'), which requires that the data subject (user) be informed of all relevant circumstances regarding the processing of his or her data, in particular the purposes, legal basis and timing of the processing, as well as any other information necessary to ensure fair and transparent processing.

Identifying data of the controller:

The data controller of your personal data is TRENDENCY ONLINE Alkalmazásfejlesztő Zártkörűen Működő Részvénytársaság (Registered seat: 12 Knézits Street, 1st floor, Apt. 1, 1092 Budapest, Hungary, e-mail: info@trendency.hu, tel: +36 70 426 1423- 'Data Controller')

Contact details of the Data Protection Officer: Dr. Péter KOVÁCS (mailing address: 12 Knézits Street, 1st floor, Apt. 1, 1092 Budapest, Hungary; e-mail: peter.kovacs@trendency.hu)

Data processed: (i) the IP address of the visitor, (ii) the personal data used in the Google Analytics application

The trendencyinternational.com website ('Website') uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses so-called 'cookies', text files that are saved on your computer to help analyse the use of the website visited by the user.

The Website uses the following cookies:

__utma: Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.

__utmb: Used to determine new sessions and visits. The cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.

__utmc: Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session or visit.

__utmz: Stores the traffic source or campaign that explains how the user reached the website. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics.

__utmv: Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. The cookie is updated every time data is sent to Google Analytics. The information generated by cookies related to the website visited by the user is generally transferred to and stored on one of Google’s servers in Europe. With IP anonymization activated on the website, Google shortens the user’s IP address within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. On behalf of the operator of the Website, Google will use this information to evaluate the user's use of the Website, compile reports on Website activity for the Data Controller, and provide other services related to Website activity and Internet usage. The IP address transmitted by the user's browser as part of Google Analytics is not merged with other Google data. The user can prevent the storage of cookies by adjusting their browser settings; however, please note that in this case, some features of the Website may not function fully. The user can also prevent Google from collecting and processing data related to their use of the website (including their IP address) via cookies by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=en

Purpose of data processing: to operate the Website, to measure the number of visits and to analyse the activity of users related to the Website.

The legal basis for processing is Article 6(1)(f) of the Regulation, the legitimate interest of the data controller in the operation of the Website, the measurement of the number of visitors and the analysis of user activity for the effective operation of the Website.

Recipients of the transfer of personal data: personal data are not transferred to third parties.

Acts as a data processor in the processing of personal data: Google Ireland Limited, Google Commerce Ltd - as data processor (detailed privacy policy: ).

https://policies.google.com/privacy?hl=en

Duration of storage of personal data: up to 180 days.

Your rights in relation to data management:

Based on Articles 15-20 of the GDPR, you have the following rights in relation to your personal data:

  • the right to information;
  • right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restriction of processing;
  • the right to data portability;
  • the right to object.

You can exercise your rights by contacting us at the above contact details.

Under the right of access, you may request information on whether your personal data are being processed and, if such processing is taking place, you may have access to the personal data and be informed of the security conditions of the processing.

Under the right to rectification, we will promptly correct inaccurate personal data and complete incomplete personal data upon your request.

Under the right to erasure, we will promptly correct inaccurate personal data and complete incomplete personal data upon your request:

  • the personal data is no longer necessary for the purposes for which it was collected or otherwise processed in another way;
  • if consent on the basis of which the data are processed is withdrawn and there is no other legal basis for processing the data
  • where the personal data have been unlawfully processed;
  • we are required by law to erase the personal data.

We may not delete personal data if the processing is necessary for the establishment, exercise or defence of legal claims.

Upon request, we will restrict the use of personal data on the basis of the right to restriction of processing, in which case the personal data will only be used for a limited scope. On the basis of the right to data portability, where this does not infringe the rights and freedoms of others, we will send your data to you in a structured, commonly used, machine-readable format or, upon your request, we will transfer this data directly to another controller.

If you do not agree with our response or our action in relation to your request, you may lodge a complaint with the National Authority for Data Protection and Freedom of Information (Registered seat: 9-11 Falk Miksa Street, 1055 Budapest, Hungary; address: P.O. Box 603, 1374 Budapest, Hungary; phone: +36 1 391 1400; e-mail: ugyfelszolgalat@naih.hu; web: www.naih.hu) or take your case to court.