Data is the new _____.*
Are sure you know how much wealth you're sitting on?

*Insert anything you consider valuable: a gemstone, an energy source, a physical or intellectual asset. The metaphor is up to you - perhaps this way it's even easier to imagine the true value hidden in your data.

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    Data-driven decisions

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    Optimized operations

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    Higher revenue

Many companies aren't aware

Many companies aren't aware of the vast data assets hidden behind poor reports, unmanageable Excel spreadsheets, and siloed systems. Because of this, decisions are often driven by intuition, while shadow IT undermines efficiency. And the AI revolution is already on the doorstep - the question isn't when you'll get on board, but whether you're prepared for it.

With the AI boom, time has never been such a critical factor. If you are considering implementing an AI-based system that addresses real business problems, it is essential to have a clear picture of your company's data assets and infrastructure. And this is not only based on our 15+ years of experience — we have also asked Hungarian companies for their insights.

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We’re the shortcut

We provide a quick yet thorough overview of your available data assets and show you how to generate real business benefits in the short and long term.

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What we do

We analyze, evaluate, standardize, and then arrange into battle formation the company's data assets - from decision support to laying the foundations for AI.

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How we do it

In our diverse team, business and technology expertise meet. We uncover and leverage even the most hidden data connections to create solutions that truly work and directly address your company's challenges.

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Why we do it

Data is not just numbers or spreadsheets. When structured, interpreted, and put at the service of your daily operations, it becomes the engine of efficiency. This is how data turns into knowledge, decisions, and competitive advantage.

Case studies

We adapt quickly to industry-specific challenges, so we present our experience and solutions not by individual companies, but by the sectors where we have achieved significant results.

backoffice

Media market

  • 01company merger data audit
  • 02media portfolio optimization
  • 03increasing traffic
  • 04segmentation

Data asset audit following a company merger involving seven companies:
The project aimed to uncover how the 50 media outlets collaborate, what audiences they attract individually and collectively - and we demonstrated how the company could get more out of its portfolio in terms of operations, revenue, and traffic.

  • The traffic of the highlighted media outlets increased significantly
  • The internal recommendation system performs 6x better
  • We implement a customer segmentation system
  • The click-through rate of campaigns jumped 4.5x
roulette

Gambling sector

  • 01organizational operation optimization
  • 02technology maturity assessment
  • 03AI solutions

Comprehensive data asset assessment across multiple departments and divisions:
Our task was to create a complete picture of where the organization stands in terms of data collection and utilization, while also assessing organizational operations and technology maturity. We then provided a full overview of the current state and offered recommendations for optimizing operations, as well as for building the foundations of data-driven decision-making and AI development.

  • Optimization of organizational operations
  • Laying strategic foundations for future AI developments
  • AI Assistant development
Bank szektor

Bank sector

  • 01digital transformations
  • 02online presence optimalisation
  • 03data security compliance
  • 04customer experience improvement

We created a comprehensive overview of the online presence and the effectiveness of the traffic direction strategy by utilizing sensitive data characteristic of the banking sector and adhering to the regulations regarding its use. Through the detailed evaluation of data handling and the visitor journey, we identified areas for improvement and then made recommendations for optimizing operations and enhancing the user experience.

  • Detailed analyses of user journey
  • Developing a wide range of test cases to increase conversions and enhance user experience

Who do you entrust your data to?

Our team boasts remarkable diversity, drawing from a wide range of backgrounds and professions. We're not hung up on rigid structures or believe fantastical notions, nor the Flying Spaghetti Monster, but we firmly believe in solid, hands-on expertise and a consistently proactive approach to problem-solving. We're eager to assist any organization in uncovering the solutions to their challenges by harnessing their data – the very answers they need to reach their objectives.

We don’t just apply the knowledge and experience we gain in our next project — we also share it regularly on our own platforms, at professional forums, and at conferences.

entrust your data

Media Appearances

Reach out to us if you'd like to turn your data into a business advantage!

E-mailhellodata@trendency.hu
Our address12 Knézits Street, 1092 Budapest, Hungary