Hello, we are

Trendency Data division:
we specialize in data audits and data-driven digital solutions.

4,5x
Increase in
click-through rate
2.5M
Analyzed
users per day
92
Proprietary
AI models

Data is the new *****. Are sure you know how much wealth you’re sitting on?

Many companies aren't aware of the vast data assets hidden behind poor reports, unmanageable Excel spreadsheets, and siloed systems. Because of this, decisions are often driven by intuition, while shadow IT undermines efficiency. And the AI revolution is already on the doorstep – the question isn't when you'll get on board, but whether you're prepared for it.

* Insert anything you consider valuable: a gemstone, an energy source, a physical or intellectual asset. The metaphor is up to you – perhaps this way it’s even easier to imagine the true value hidden in your data.

stage

We’re the shortcut

We provide a quick yet thorough overview of your available data assets and show you how to generate real business benefits in the short and long term.

What we do

We analyze, evaluate, standardize, and then arrange into battle formation the company's data assets – from decision support to laying the foundations for AI.

How we do it

We work in teams where business and technological competencies collaborate closely. Our Data division concentrates various areas of expertise to ensure that not only theoretical but truly working solutions are created – solutions that respond to your company's specific challenges.
We find and utilize all data – from web analytics to CRM and transactional data. We often spot data links and correlations even out in the middle of nowhere.

Why we do it

Because data is not just numbers or spreadsheets. Data is the digital footprint of reality – everything your company does, what happens to it, or what goes on around it. But its value only becomes apparent when you structure it, interpret it, and put it to work in your daily operations – this is how it becomes knowledge, decisions, and a competitive advantage.
And this is not some passing trend or merely our own conviction; it is a proven fact that data-driven decision support optimizes resources and makes the company's internal and market operations more efficient.

Case studies

We adapt quickly to industry-specific challenges, so we present our experience and solutions – also considering data protection aspects – not by individual companies but broken down by the sectors where we have achieved significant results.

backoffice

Media market

  • 01company merger data audit
  • 02media portfolio optimization
  • 03increasing traffic
  • 04segmentation

Data asset audit following a company merger involving seven companies:
The project aimed to uncover how the 50 media outlets collaborate, what audiences they attract individually and collectively – and we demonstrated how the company could get more out of its portfolio in terms of operations, revenue, and traffic.

  • The traffic of the highlighted media outlets increased significantly
  • The internal recommendation system performs 6x better
  • We implement a customer segmentation system
  • The click-through rate of campaigns jumped 4.5x
roulette

Gambling sector

  • 01organizational operation optimization
  • 02technology maturity assessment
  • 03AI development foundations
  • 04AI solutions

Comprehensive data asset audit across multiple directorates and divisions:
Our task was to create a complete picture of the organization's current state in data collection and utilization, as well as to analyze the organizational operation and technological maturity itself. Following this, we were to make recommendations for optimizing operations by establishing the foundations for data-driven decision-making and artificial intelligence (AI) development.

  • Creation of AI development foundations
  • AI proof of concept developments
  • AI assistent development
Bank szektor

Bank sector

  • 01digital transformations
  • 02online presence optimalisation
  • 03data security compliance
  • 04customer experience improvement

We created a comprehensive overview of the online presence and the effectiveness of the traffic direction strategy by utilizing sensitive data characteristic of the banking sector and adhering to the regulations regarding its use. Through the detailed evaluation of data handling and the visitor journey, we identified areas for improvement and then made recommendations for optimizing operations and enhancing the user experience.

  • Detailed analyses of user journey
  • Developing a wide range of test cases to increase conversions and enhance user experience

Who do you entrust your data to?

Our team boasts remarkable diversity, drawing from a wide range of backgrounds and professions. We're not hung up on rigid structures or believe fantastical notions, nor the Flying Spaghetti Monster, but we firmly believe in solid, hands-on expertise and a consistently proactive approach to problem-solving. We're eager to assist any organization in uncovering the solutions to their challenges by harnessing their data – the very answers they need to reach their objectives.

We don't just apply our expertise in our own projects – we're also active members of the professional community. That's why you’ll often find us at industry events and conferences or come across our work in the media.

toystory

Our perspective – illustrated through a few selected examples

Reach out to us if you'd like to turn your data into a business advantage!

E-mailhellodata@trendency.hu
Our address 12 Knézits Street, 1092 Budapest, Hungary